Most people are familiar with the term "involution." Involution mainly arises from increasingly fierce competition among peers or in the workplace, leading to high levels of product homogeneity among companies. This forces them to reduce profits and sacrifice original interests, passively participating in low-price competition to survive. Involution can have a significant psychological impact on individuals and negatively affect the healthy development of enterprises.
Undeniably, against the backdrop of global warming and dual-carbon policies, the new energy storage sector has become a new booming industry. Despite the decline in foreign trade exports this year, the lithium battery industry has bucked the trend, becoming one of the pillars of exports. Therefore, more and more companies are flocking to the energy storage and lithium battery sectors in a short period, while simultaneously accelerating their penetration into various sub-sectors, intensifying competition and involution within the industry.



We believe the key to navigating competitive pressure lies in finding a suitable way to improve and avoid becoming trapped in it. Jinyuan Huanyu also faces pressure to reduce costs and increase efficiency, but we will reflect on the current market situation and use high standards to drive our own growth, improve product and service standards, and create greater value for our customers. Jinyuan Huanyu still has many shortcomings in its development process and hopes to receive help and guidance from the industry and customers. At the same time, we also hope that the industry can boost confidence, work together to maintain the healthy development of the industry, and jointly achieve value growth!